HELGAHELP logo

BRANDING

We sell efficient small team branding knowhow at an affordable price.  

Our target customers are family owned B2B businesses that need to update their visual design and branding strategy.

 AGENCY

I represent brands and help them to reach new customers and markets.

In Branding Projects we work in a team of two. Head Designer Leena Fredriksson and Project Manager, me, Pia.

We have a carefully selected a trusted set of photographers and printing houses that we work with.

We are both based in Helsinki, Finland. We are mobile and global.

The agency part of Helgahelp is carried out by me, Pia.

Portrait of Pia Knoester
Portrait of Leena Fredriksson

Our Services

This is a small branding and agency bureau. We offer you personalised and tailored solutions. We do not take on more projects than we can handle.

Current Agency clients

Branding portfolio

Leena has got 25 years of experience of working with Visual & Brand Design, 14 years with Finnish creative agency Kuudes. I have 20 years of experience with numerous in-house visual design projects. We are both passionate about great graphic design and aim to create the most visually appealing representation of your company possible. Below is a portfolio of independent projects and projects made together with Leena in the capacity of Helgahelp Consulting & Agency.

Standard Package

Client
Baltic Clean OÜ

Year
2023

Industry

Baltic Clean OÜ is a Dutch- Finnish family business that offers industrial laundry services to cruise lines, airlines, hotels, railway companies and workplaces where uniforms are required. 

Assignment

Client approached us with the request to have a more international, informative and commericial website.

Case Actualization

After familiarising ourselves with the client, their business model and their visual design, Leena and I presented a broader possibility for the client including the following elements;

  • A new visual identity

  • Graphic Design

  • Logo and font design

  • Photography and picture concepts (personnel and factory)

  • Branded clothing for personnel

  • Factory signage

  • Copywriting

  • LinkedIn presence established

  • Website renewal (based on old platform)

Timeframe

3 months. 

Baltic Clean brand image
Baltic Clean signages
Baltic Clean website images
Baltic Clean brand image 2

Premium Package

Client/My own company
Helgabad

Year
2021

Industry

Helgabad is a Finnish company based in Helsinki and home of KAFTAN(EN); a Scandinavian style towel poncho.

Helgabad’s purpose is to simplify your pre- and post bathing or surfing moments and to add value to your hygge moments at home.

Assignment

Helgabad needed a clear visual & brand design.

Case Actualization

After briefing Leena on my thoughts around Helgabad, it took only a few hours before I had the brand book in my hand. Leena captured my thoughts perfectly. Together we processed;

  • A visual identity

  • Graphic Design

  • Logo and font design

  • Photography and picture concepts (personnel and factory)

  • Story telling

  • Copywriting

  • Elements for Social Media

  • Website

Timeframe

April-July 2021

Helgabad brand image
Helgabad brand images
Helgabad website image
Helgabad brand image

Independent Project Pia 2014

Company
My 365 Days In Print (no longer active)

Year
2014-2016

Business Idea

To create beautiful stylish printed journals based on your Facebook posts and pictures.

I had a very clear idea of the whole concept of which the visual branding was very important. It was Agency Leroy and Christa Björkstam who created the brand book based on my ideas and moodboard. Together with Mikael Östling, Joakim Beijar, Johann Höglund and Inga Gudonienè I set out to build the software to help create the journals.

This was a company I founded during a time when Facebook acted as my personal journal. I posted a lot of pictures of my family and wrote daily about the developments of two small people I have the privilege to raise.

In 2013 my mother started reading her own mother’s handwritten journals about her daily life in Congo-Kinshasa in the early 50s an din India in the 60s.My mother typed them out, so that they can be saved for generations to come.

I realised that if anything were to happen to me, my children would have no journals to turn to, only posts and pictures on Facebook.

Today the attitudes towards Facebook, personal data and privacy has changed significantly. That said, I have an experience of a lifetime and a few expensive and visually appealing journals to show for it.

Pictures: Anton Sucksdorff

Moving material: Jan Inberg (Parad Media)

Brand image
Brand image
Brand image
Brand image