Logo of HELGAHELP Branding & Agency on a white background

My name is Pia and I am inspired by people and brands who are passionate about what they do and what they have created.

I have a natural ability to lift and help brands and I want to see them and the people behind succeed.

This is a small agency .

I offer you personalised and tailored solutions.

As your agent I act on behalf of your brand in the way you want me to, whether it is introducing you to potential resellers or acting as a salesperson or something else.

I have a strong passion for design, fashion, interior, wellness, skincare, hotels and travelling.

In addition to representing my own brand Helgabad, I currently represent brands that want to establish themselves in Finland and/or Finnish brands who are looking to expand abroad.

In previous years I have worked with international brands such as Bulgari, Hermés, Rituals and Dermosil to mention a few.

Black and white portrait of Pia Knoester

  • I am a Helsinki - based entrepreneur who received my master’s of business administration (MSc) from the University of Maastricht, in 2002. I have a certificate in Graphic Design from Helsinki Design School, in 2019.

    Linkedin Pia Knoester

    About me

    My superpower is my zero inhibition to reach out and connect with people. I work well in Swedish, Finnish, English and Dutch, although my written Finnish and Dutch are weak. In addition, German, French and Spanish are all familiar languages.

    I was born in Jakobstad, Finland and now live in Helsinki. Before moving to The Netherlands to study I spent a year working and living in Lyon, France. I have a master’s degree in business administration (MSc) from the University of Maastricht.

    2002 - 2021 I worked in the beauty and personal hygiene, as well as hotel amenity industry. In 2021 I decided to step out from the group of companies that I had passionately been a part of, both as an owner and an employee. In May 2021, I founded Helgabad, as I had a great product that needed a platform. In 2023 I founded Hegahelp Branding & Agency, combining my passion for people, brands and design.

    I am married to Hendrik who is Dutch/Peruvian and have two amazing daughters, Sophia and Stella.

    Our family also consists of a kaninschen dachshund, Helga. Every morning I work out and break a sweat, without it I am lost.

    I am an incurable “hotelloholic” and our house is full of fashion and interior magazines that I scan for visual inspiration.

    I get things done.

    In addition to knowledge, experience and structure I am fun to work with.

Current Agency clients

Contact Me

Hours
Monday–Friday
09am–6pm

Phone
+358 50 5446217

Location
Vuorimiehenkatu 17
Helsinki, Finland